Our Title

The value of the title Engineer and even P.Eng has deteriorated over the years. Simply put, Engineers have a branding problem – specifically we have not effectively protected our brand.   The passage below is the guidance the PEO provides on the subject, however more so than ever we routinely see our title misused.

Under the Professional Engineers Act, the title “engineer” is reserved for professional engineers, except for certain applications such as hoisting engineer and stationary engineer. Examples of recently revised job titles where the word “engineer” has been replaced include:
• Project engineer changed to project manager, project coordinator, project analyst, project leader, project operator, or project specialist.
• Software engineer changed to software developer, software designer, or software analyst.
• Technical engineer changed to technical officer.
• Junior engineer changed to engineering trainee or junior designer.

I will work to ensure the PEO protects our brand and in particular work with community colleges and companies to stop them from using the designation “engineer” inappropriately.

In particular we need to more effectively engage with community colleges. Yes these individuals have worked hard for their diplomas but they are not engineers.  I have heard of occasions where individuals with these diplomas have simply dropped the Technician or Technologist (or similar term) inferring that they are engineers.

You might ask yourself why does protecting our brand matter? My opinion is that our brand is intimately tied to the public’s perception of engineers.  Companies have long understood the importance of protecting their brand. You can imagine the swift and effective reaction from Walmart or McDonalds if someone were to try to use their branding.

A few depressing minutes with Google turned up these gems (click on the image to see the full version)

It is unclear if any professional qualification is required for this position at all.

A safety significant role, however no professional designation or university degree required

The natural inference here is that CETs are Engineers

It appears that in the minds of this recruiter PEng, EIT & CET all mean the same thing!

Where to even begin . . .